Things that I loved in Summer 2026 from your Huntsville local designer!

As the quality of AI-generated design They're not entirely wrong. But the typical answer sell branding short. Because in reality, your brand should be your primary concern if you want to create a business that attracts the right people and keeps them coming back. As a brand designer, I've spent a lot of time answering this question, and the answer is both simpler and deeper than most people expect.

Ask ten people what branding is and you'll get ten different answers. A logo. A color palette. A vibe. They're not entirely wrong. But the typical answer sell branding short. Because in reality, your brand should be your primary concern if you want to create a business that attracts the right people and keeps them coming back. As a brand designer, I've spent a lot of time answering this question, and the answer is both simpler and deeper than most people expect.

Brand Strategy is the foundational work of gaining clarity on the defining characteristics that will act as a roadmap for everything that follows from your visuals, to your messaging, to the experience of walking into your space or landing on your website. This process reveals the gaps between where a brand is and where it needs to go, and is used to explore how design can either work for a business or work against it.

While you might understand the importance of a good brand, most small business owners don't know what it actually looks like to invest in professional brand design. I'm here to walk you through what you should expect when hiring a graphic designer to design your logo and brand identity, from the first call to the final files. getting to know the business 🔎 How you know that your branding will be authentic Before considering the brand, a designer needs to know the business an

Here's what I'm loving this seasoN LOCAL Finds Onward Coffee's Banana Cream Top Latte 😋 If you haven't been to Onward yet, this is your sign. This lovely little shop resides right off 72 in Research Park. And it happens to be right next to my apartment! I love to break up my day by taking a little walk over, and right now, I'm obsessed with this Spring drink. The sweet, foamy banana cream pairs so well with the maple latte base. It's an absolute treat. Brown's Farm U-Pick S