PROJECT OVERVIEW
Dubbed Huntsville’s Cookie Lady, Clairey Bakes is a small-batch cookie bakery creating joyful, from-scratch cookies that taste even better than they look. When you meet Claire, it’s clear that she has a joy for life, a love for people, and a passion for baking delicious cookies. It’s only right that her brand matched that bright energy!
Clairey Bakes is proof that a brand doesn’t have to be boring to be taken seriously. This project focused on developing a fun and cohesive brand identity that reflected the quality of the business. With a vibrant palette, dynamic hand-drawn type, and a suite of illustrations and assets, Clairey Bakes is ready to enter new spaces with confidence and continue to grow in doing what she loves.
Why REBRAND?
THE STRATEGY BEHIND THE CHANGE
Claire's previous DIY logos, tried across Fiverr and Canva over the years, were built on inspiration and personal taste rather than strategy. The result felt generic and disconnected from the quality she'd actually built into her business. Cookie brands are a crowded space, and her visuals blended right in rather than standing apart.
Read the full case study:
Working with Allie was hands-down one of the best investments I've made in my business
"The part that stuck with me most was was the early discovery/vision conversations, she actually listened and pulled a brand out of my head that I couldn't have articulated myself. It never felt like a generic template getting slapped on my business; it felt like Allie took the time to understand who I am and translated that into something visual.
Before this process, my brand felt like a bunch of pieces that didn't quite talk to each other; cute, but scattered. Now everything feels cohesive and unmistakably "me." I look at my packaging, my page, my socials, and it all just fits in a way it didn't before.
I'd recommend Pennington Design Studio to any small business owner who's outgrown the DIY-logo phase and wants a brand that actually reflects who they are, not just what's trendy. Especially if you're a founder like me who knows your product but struggles to translate your personality into a visual identity, Allie is who you want in your corner."
- Claire Sharp