Walker’s has been a community destination for ready-made meals, specialty foods, and quality home goods for 10 years. As the business celebrated this milestone and moved into the next era, they brought me in to update the logo and design a visual system that represented the quality of the business.

In this project, it was important to stay true to the heart of the already beloved brand. I set out to create something new that works well and looks beautiful, while still connecting with the dedicated crowd of regulars picking up their weeknight dinners, shopping wedding registries and gathering for wine nights. To create this “neighborly” feeling, I used a soft green and blue palette, custom typography, and a hand-painted pattern. The result is a brand that feels fresh and timeless all at the same time.