PROJECT OVERVIEW
Nivita Marks has been planning luxury vacations since 2016. She leads the travel planning process from start to finish, advising clients on choosing the location, booking your airport transit home, and everything in between.
Through brand strategy and a complete rebrand, we captured who Nivita’s Journeys really is – a sophisticated, trustworthy advisor who is going to take care of all the little details for you.
Why REBRAND?
THE STRATEGY BEHIND THE CHANGE
My work with this project was all about discovering and communicating an authentic identity. Nivita’s previous brand, Sand & Sun Luxury Travel, misrepresented the heart of her business. The name felt tropical and casual. The design didn’t really say “luxury.” It felt like your average travel agency, completely missing the boutique experience you got when working with Nivita.
