Jackalope Folk hunts antique art and furnishings to style soulful interiors for those crafting a home full of life and character. Before launching Morgan reached out to me to ensure she began with a strong brand identity. This was essential for the creative and visual business she was building. The design needed to align with her personal interior style in order to resonate with the right audience.

This brand features forms and symbols inspired by the peoples of the American West. And of course, at the center of it all, the iconic Jackalope - a representation of the unconventional, deep mythos, and the storied land. To bring it all together, the vibrant palette and graphic patterns bring a freshness to a timeless brand.