For Guthrie, his artist’s approach to his business meant that everything he did, from the salon to the art studio, was centered on the same philosophy: creativity that cultivates community. He believes that we have an inner spark that connects us to creation and each other. Earthgrove Artistry is where all of that comes together through the practice of hairstyling, fine arts, and handcrafts.

This branding was all about communicating the feeling of his work through design. This meant focusing on creating a brand that felt comforting, human, and natural.